Microsoft-Nokia Announcement Spurs Windows Phone 7 App Development

[Nelson Ocampo]

<div class='os_post_top_link'><a href='http://www.businessweek.com/news/2011-02-16/microsoft-phone-sees-app-activity-rise-on-nokia-deal.html' target='_blank'>http://www.businessweek.com/news/20...nokia-deal.html</a><br /><br /></div><p><img alt="Businessweek Logo" height="54" src="http://assets.businessweek.com/images/bw-logo.png" style="vertical-align: top; border: 0;" width="235" /></p><p>According to an article found in Businessweek, Flurry Inc. has indicated that interest in WP7 app development has increased significantly since Microsoft announced their partnership with hardware giant Nokia.&nbsp;</p><p>In fact, when it comes to new projects, WP is now ranked as 3rd behind Apple and iOS.</p><p><em>"New projects for Windows Phone passed Research In Motion Ltd.&rsquo;s BlackBerry and now rank third behind new apps for Apple Inc.&rsquo;s iOS and Google Inc.&rsquo;s Android, Flurry said. Redmond, Washington-based Microsoft, which agreed last week to have its Windows Phone software power Nokia handsets, is working to turn around market-share losses to Apple and Google. A wide variety of applications is critical to attracting mobile-phone users"</em></p><p>While the overall percentage of new projects is still only at 4% (up from 1%), this is definitely a move in the right direction.&nbsp;Nokia has a large international appeal.&nbsp; With their commitment to Windows Phone, developers are likely seeing the potential for their applications and games to reach millions, if not billions, of people around the world.</p><p>Developing apps for Windows Phone may have suddenly went from a labor of love, to a real practical business strategy for maximizing profits.&nbsp; It's amazing how much could change so quickly isn't it?</p><p>How do you feel about the growth?&nbsp; Talk about it in the forums!</p>

[benjimen]

..."Developing apps for Windows Phone may have suddenly went from a labor of love, to a real practical business strategy for maximizing profits. It's amazing how much could change so quickly isn't it?"...

I'd hardly say any profits have yet been maximized, nor has there been any amazing change. It'll be a year before we know if WP7 should or should not be referred to as the Kin-2 ;)

[BobbyCannon]

It'll be a year before we know if WP7 should or should not be referred to as the Kin-2 ;)

Everyone "should" be able to see that WP7 is a major player and will take a significant market share. If someone doesn't agree then they are in denial. Also they are probably anti Microsoft and are not interest in facts.

[Jason Dunn]

This is nothing but good news for Windows Phone 7 and Microsoft on every front. Might be less so for Samsung, LG, etc., but that's beside the point. :D

[Fritzly]

Everyone "should" be able to see that WP7 is a major player and will take a significant market share. If someone doesn't agree then they are in denial. Also they are probably anti Microsoft and are not interest in facts.

An impressive statement....... So absolutisitc that seemed a copy and paste from the Council of Trent........

At least if someone disagree he is just in denial and not a heretic to burn at stake......... it took fiver hundreds years but we have made some progress......... impressive indeed.

[Nelson Ocampo]

..."Developing apps for Windows Phone may have suddenly went from a labor of love, to a real practical business strategy for maximizing profits. It's amazing how much could change so quickly isn't it?"...

I'd hardly say any profits have yet been maximized, nor has there been any amazing change. It'll be a year before we know if WP7 should or should not be referred to as the Kin-2 ;)

Of course profits have yet to be maximized. This is still the beginning. Nobody maximizes their profits at the start of production when apps haven't even been released yet.

But now, with the knowledge that their apps could potentially be accessed by over 100 million Nokia smartphone buyers in 2012, development for WP7 makes sense on paper.

2012 will see if the developers who are putting in their time, money, and effort will be able to see big returns. For now, they are in the development process and working towards a goal. A goal that now looks even more clear.