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View Full Version : Nielsen and Yahoo! Reach Obvious Conclusions


Chris Gohlke
01-27-2011, 04:00 PM
<div class='os_post_top_link'><a href='http://www.ehomeupgrade.com/2011/01/26/study-finds-86-of-mobile-internet-users-fiddle-with-their-devices-while-watching-tv/' target='_blank'>http://www.ehomeupgrade.com/2011/01...le-watching-tv/</a><br /><br /></div><p><em>"Nielsen | Yahoo! have just published a study, consisting of 8,384 U.S. residents age 13-64, and found that &ldquo;86% of mobile Internet users (and 92% of 13-24s) are using their mobile devices simultaneously with TV.&rdquo; Of those 86%, a quarter of them &ldquo;are browsing content related to what they are watching.&rdquo; A better breakdown to what people are doing on their devices and the type of sites they&rsquo;re visiting is provided in the charts below. You&rsquo;ll notice that things people are generally doing consist of texting friends, updating/reading social networks (i.e. Facebook, MySpace), and browsing non-TV related web content."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1296084228.usr10.jpg" style="border: 0;" /></em></p><p>Ummm. &nbsp;Duh! &nbsp;Actually, I'd reverse their conclusions and say that I often watch TV while using the mobile Internet. &nbsp;TV is becoming much more of a background activity. &nbsp;I can think of less and less times where I sit down and do nothing but watch TV.</p><p><em></em></p><p><em></em></p><p><em></em></p>