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View Full Version : Garmin And ASUSTek Divorced

Nurhisham Hussein
10-27-2010, 01:30 AM
<div class='os_post_top_link'><a href='http://garmin.blogs.com/pr/2010/10/garmin-and-asus-announce-new-mobile-handset-strategies.html' target='_blank'>http://garmin.blogs.com/pr/2010/10/...strategies.html</a><br /><br /></div><p><em>"Garmin Ltd. (NASDAQ: GRMN) and ASUSTeK Computer Inc. (TAIEX: 2357) today announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets. The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been introduced to the market."</em></p><p>That's corporate speak for: We haven't sold many units, and we're better off on our own. Although the Nuvi phones issued under the alliance will continue to get after-sales support from both companies, it looks like the co-branded version of the line has reached a dead end. Hence forth, the relationship between the two companies is no closer than any other hook-up Garmin has. Hit&nbsp;<a href="http://garmin.blogs.com/pr/2010/10/garmin-and-asus-announce-new-mobile-handset-strategies.html" target="_blank">the link</a>&nbsp;for the full press release.</p>