Jeff Campbell
10-07-2010, 01:00 PM
<div class='os_post_top_link'><a href='http://www.tuaw.com/2010/10/06/found-footage-axa-equitable-presents-an-innovative-iad/' target='_blank'>http://www.tuaw.com/2010/10/06/foun...innovative-iad/</a><br /><br /></div><p><em>"AXA Insurance and Financial Services (a company that just hired my son this morning) has come up with a very creative iAd to introduce an app for their Belgium based auto insurance division."</em></p><p><object width="600" height="360" data="http://www.youtube.com/v/9ohhf0p8CFM&feature=player_embedded&ap=%26fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/9ohhf0p8CFM&feature=player_embedded&ap=%26fmt=18" /></object></p><p>Very clever and innovative. Basically set the iPhone down on the page, play the video and watch the printed ad come to life. This is one of the most interesting ads I've seen, and when you think about it quite simple. Simple enough that I wonder why it hasn't been done sooner?</p>