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  #1  
Old 12-17-2009, 11:00 AM
Chris Gohlke
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Default Dell Upgrades IdeaStorm

<div class='os_post_top_link'><a href='http://www.ideastorm.com/' target='_blank'>http://www.ideastorm.com/</a><br /><br /></div><p><em>"IdeaStorm relaunches with improved design and features. Nearly three years ago, Dell created IdeaStorm to help it more effectively listen to customers and implement their direct feedback into the company&rsquo;s products. Today, IdeaStorm is a vibrant, 60,000-strong community that has generated tens of thousands of conversations and ideas about Dell products and how the company can make them even better. The new IdeaStorm has a new look feel along with &ldquo;Storm Sessions&rdquo; which are Dell-initiated, topic-specific and time-bound idea-generating sessions for users to participate in. On the heels of Dell&rsquo;s smartphone announcement, the first Storm Session will be around mobility."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1261014435.usr10.jpg" style="border: 0;" /></em></p><p>Customers are a wealth of information, most of which they will happily give away, if approached properly. &nbsp;Problem is most companies take the simple route of just sending out surveys or something similar. &nbsp;Problem is this doesn't engage the customer or make them really feel like a stakeholder in the process. &nbsp;So kudos to Dell for implementing and improving this method of involving the customer. &nbsp;</p><p><em></em></p>
 
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Old 12-18-2009, 12:31 AM
Jason Dunn
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Dell might not always act on the things that their customers say, but I admire them for creating a way customers can give their feedback to Dell...even if it's mostly just a bunch of Linux zealots.
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