¹ Toms Hardware: Billy Mays To Be New Zune Pitchman (Weekend Humor) - Thoughts Media Forums Zune Thoughts

Zune Thoughts.com

Thanks for visiting Zune Thoughts - be sure to register in our forums!


Laptop Thoughts

Loading feed...

Windows Phone Thoughts

Loading feed...

Digital Home Thoughts

Loading feed...




Go Back   Thoughts Media Forums > ZUNE THOUGHTS > Zune Talk

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old 05-31-2009, 04:00 AM
Adam Krebs
Contributing Editor
Adam Krebs's Avatar
Join Date: Dec 2006
Posts: 519
Default Toms Hardware: Billy Mays To Be New Zune Pitchman (Weekend Humor)

http://www.tomshardware.com/news/sa...views,7931.html

"Microsoft has hired the omnipresent pitchmen Billy Mays to help convince a skeptical public to buy its new handheld media device, the Zune HD. The company is hoping Mays will be able to do for Zune HD what he has done for other products, such as OxiClean. The move represents what some analysts deem to be a natural progression for Microsoft’s advertising campaigns. “They are following one of the basic tenants of advertising and promotion theory,” says Professor Jim Work of the Wharton School of Business. “Microsoft first started with a series of Jerry Seinfeld commercials that were about as easy for the general public to understand as a Jackson Pollock painting or a voicemail message from Bob Dylan. When that failed, Microsoft decided to put itself in the customer’s shoes with people trying to find low-cost computers that, coincidentally, were unavailable in Apple form. Finally, the company has decided to throw caution to the wind with the incessant yelling of Billy Mays.”"

Sure this is a joke, but it brings to mind some bigger issues; how will Microsoft market the Zune HD? The funky, off-beat advertizing they tried for v1, the "Welcome to the Social" tagline, and even the latest "$30,000 to fill an iPod" have all fallen flat. Maybe it's time they tried a different (different) tack. Could a self-aware TV pitchman help?

 
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +1. The time now is 04:53 PM.