Survey Claims 70% of Zune Owners Want Out
According to a study put out by Eagle Research Group and pounced upon by every Apple fan site on the Internet, a whopping 70% of Zune owners are going to switch to an iPod or an iPhone when their current phone contract is up. That’s about all I’m going to bother quoting from this absolutely absurd story that’s flying around the web. My advice is to not believe a word of this. The flaws in this whole thing are gaping holes wide enough to fly a Zune through! What problems do I have? - Take a look at Eagle Research Group’s website. I’ve never heard of these guys before. Their website looks like something I designed when I was fifteen years old. This mysterious survey isn’t available anywhere so I have no idea where anyone even got the information from.
- The numbers don’t make any sense on the heels of Microsoft’s announcement that not only had they met their goal of one million Zunes sold but they had surpassed it by 20%.
- And let’s not forget the initial point of the survey. People were going to switch to an iPod or an iPhone when their current (phone) contract runs out. Why would anyone wait for their phone contract to run out before switching to an iPod. Either the language in the supposed study was poorly worded or there are actually people out there who seem to think an iPod needs a phone plan. That doesn’t give me much confidence in the study.
Without any details on this study, I personally wouldn’t recommend giving it any weight. If ERG makes their study public then maybe I’ll reconsider. I’ve met very few people who own a Zune but of the people I have met, they have universally loved it. Something doesn’t compute here.
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