AT&T Says Shush! to New York Commuters
"In response to a recent survey of American phone users, AT&T wireless will be staging a somewhat unusual stunt this coming week. The survey found that half of US mobile phone users believe that people are generally discourteous while using their handsets in public places, despite few owning up to such behaviour themselves. The service provider has decided to hire faux-grannies to 'shush' at the 'bad' mobile phone users, while rewarding more courteous users with candy and vouchers for accessories. Alongside the grannies will be mimes, demonstrating in a no-doubt hilarious manner the rights and wrongs of phone usage."
Does anyone think this will actually be an effective way of winning over customers?
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