Digital Home Thoughts

Digital Home Thoughts - News & Reviews for the Digital Home

Register in our forums so you're ready for our next giveaway contest...


Zune Thoughts

Loading feed...

Apple Thoughts

Loading feed...

Laptop Thoughts

Loading feed...




Go Back   Thoughts Media Forums > DIGITAL HOME THOUGHTS > Digital Home Talk

Reply
 
Thread Tools Display Modes
  #1  
Old 03-14-2012, 02:00 AM
Brad Wasson
Contributing Editor
Join Date: Jun 2010
Posts: 118
Default Walmart And Partners Offering Cloud Access To Video

<div class='os_post_top_link'><a href='http://blog.streamingmedia.com/the_business_of_online_vi/2012/03/report-walmart-to-charge-2-4-per-dvd-to-convert-movies-to-ultraviolet-cloud.html' target='_blank'>http://blog.streamingmedia.com/the_...olet-cloud.html</a><br /><br /></div><p><em>"Tomorrow at 1pm ET, Walmart along with UltraViolet partners Universal, Paramount, Warner Brothers, Sony Pictures and Fox will announce Walmart's UltraViolet offering. Studio execs I have spoken with say that consumers will be able to bring their DVDs into Walmart, which will then charge the consumer between $2-$4 per DVD to give the consumer access to that movie in the UltraViolet cloud locker system. DVDs will then be stamped at the store, so they can't be used by multiple people and I'm told pricing for converting the DVD to digital will vary based on either SD or HD quality."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/wpt/auto/1331688654.usr110171.jpg" style="border: 1px solid #d2d2bb;" /></p><p>UltraViolet is a digital rights authentication and cloud-based licensing system that allows consumers of digital home entertainment content to stream and download purchased content to multiple platforms and devices. One of its selling points is that it allows a consumer to store movie or TV titles in a free, online personal library. UltraViolet is deployed by the 70-plus members of the Digital Entertainment Content Ecosystem consortium, which includes film studios, retailers, consumer electronics manufacturers, cable companies, ISPs, network hosting vendors, and other Internet systems and security vendors. Walmart's service offering is intended to help facilitate consumers using the cloud-based system.</p><p>Dan Rayburn over at the Streaming Media Blog has some very interesting analysis of the potential success of the UltraViolet system. In short, he doesn't think it will work. Among the issues he sees as prevailing are the fact that consumers have to pay twice for the same piece of content, it is not easy to use, it requires multiple accounts with multiple websites, there is very little device support, and you need an Internet connection to watch your cloud-based movie. His analysis is well-worth reading if you are thinking of using the Walmart or a similar service, or if you just need to get up to speed with some of the issues in this domain.</p>
 
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +1. The time now is 03:13 AM.