More advertising will not help
In my opinion, the ads they have make no sense. The current ads are confusing about what exactly is being sold. I've seen exactly one TV ad during Grey's Anatomy and one print ad in my son's snowboarding magazine. The only reason I knew what the product was is because I had already bought one. How is more of that type of advertising going to sell product?
The same negative reviews are being reguritated and recycled, in some form or other, every day on the web. That, in short, is the type of advertising that is keeping people away in droves (or driving them to straight to Apple).
MS seems to be deaf and dumb to this negativity.
How will more strange and arty advertising help with this image they now have? The Marketplace has been up for a month and there has been no absolutely no improvement.
I agree with you, Jason. More advertising will not improve anything.
PS - How about a new tagline: "Share your music. Share your life."
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Crystal3 :)
Last edited by Crystal3; 12-16-2006 at 05:38 PM..
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