Limited Edition Pink Gives 100% To Breast Cancer Research

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Limited Edition Pink Gives 100% To Breast Cancer Research

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10-19-2007, 11:00 AM

Adam Krebs Contributing Editor Join Date: Dec 2006 Posts: 519		Limited Edition Pink Gives 100% To Breast Cancer Research http://www.engadget.com/2007/10/18/ford-sells-pink-30gb-first-gen-zune-donates-100-to-breast-canc/ October is National Breast Cancer Awareness month. The Zune is now following a long history of specially colored devices benefiting awareness or research of serious diseases. It breaks free from the mold in that Microsoft and Ford (apparently partners from their Sync initiative) are donating the entire price Susan G. Komen for the Cure to fund research and awareness. This is a huge stretch from the typical 5-15% gadget makers typically allot for causes, and is a welcome move. As one commenter at Engadget noted, "with 100% going to the cause its like getting a device for free with your donation." The Zunes are on sale now for $250 (no reason given why it's at the original MSRP).

10-19-2007, 11:43 PM

Rocco Augusto

Editor Emeritus

Join Date: Aug 2006

Posts: 2,432

Quote:

Originally Posted by Adam Krebs

The Zunes are on sale now for $250 (no reason given why it's at the original MSRP).

Thats not so bad seeing as how 100% of the revenue is going to a fantastic cause. I'm a huge support of breast cancer research (and all the other cancers too, of course). Makes me want to go out and get another Zune!

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Limited Edition Pink Gives 100% To Breast Cancer Research