Cliczune is reporting that the above image is of a new blue Zune. It would be nice to see this new colour, and I hope I'm wrong, but I somehow doubt that Microsoft would be releasing a new coloured Zune shortly before their second generation products. The price cut to $199 MSRP may have made the white Zune (currently selling for $169) the #1 selling hard drive player on Amazon.com, but what we're seeing is the cycle of electronics nearing it's end-of-life in preparation for a new version. My guess is that this "blue" Zune is just a black Zune. It's not like you look at Target flyers for examples of perfect colour calibration in action.