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Originally Posted by Mike Temporale
Mainly, it's searchable - so you can quickly and easily find the information you're looking in an article. This isn't too easy with audio files. 
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MP3 files are also searchable:
a) ID3 tags inside of MP3 files
b) (yet) external OPML files that some podcasters are attaching that show when various parts start - in textual form (special XML format).