
12-31-2008, 05:51 PM
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Contributing Editor Emeritus
Join Date: Aug 2006
Posts: 2,289
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I disagree, I think the PR damage can be undone, but assuming that there is not an easy fix that the user can perform, it is not going to be cheap.
Microsoft will need to compare the cost of fixing it to the cost of not fixing it. Frankly, they are at the point that if they've bricked all the 30G models and don't make it right, the Zune platform is pretty much done for. Speaking for myself, if I have to go buy a new MP3 player as a result of this, it won't be a Zune.
In a way this is very similar to the RROD problem. Very expensive to fix, but really no choice in the matter from a PR perspective.
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