"Today at the Microsoft Mobile & Embedded Developer Conference, Handango announced a new version of Handango InHand for Windows Mobile that enables streamlined customization of on-device clients for a wide variety of companies including software developers, mobile news sites and retailers. With the new version, licensees can deploy their own branded versions of InHand quickly and easily, delivering a branded experience while creating a dedicated download catalog on their customers' mobile devices. Handango InHand enables licensees to simplify content delivery across all smart phones; present a compelling, branded interface; improve customer awareness of downloads; increase content revenues and data traffic; and deliver a superior download experience through features such as trials, one-click access, download safeguard and online backup."
Our sister site,
Pocket PC Thoughts, will be launching a customized version of Handango's new Inhand software in the near future.

I'm certainly interested in downloading and installing it directly from my phone. However, I'm not sure if I want to shop for it from my phone. How interested are you in buying software from your device?