
07-30-2006, 04:07 PM
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Pontificator
Join Date: Aug 2006
Posts: 1,200
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I posted on DMT about the Zune, and could be off base, but I think Jason might either know or think the same:
Many of you are looking at Zune as a direct competitor to the iPod, but I think it's really more of a competitor for the MySpace crowd. If you read the viral marketing that's been put out, it has really been focused on the sharing aspect of the device and there has been a lot of talk about independent music, not so much about commercial. I'm guessing MS is trying to deliver a YouTube for music and video to go, not directly compete with the iPod - though these two are mutually exclusive.
If my thoughts are correct and Zune really is a whole new experience, why not have a dedicated site? When the Zune is actually released MS will be creating a lot of buzz, you might as well be one of the few with a site that benefits from that buzz.
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