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I think it is all about perception from a consumer stand point and from a company stand point. T-Mobile concerned about that product being confused as a T-Mobile product. Fortunately they do not have a hold on the color. That would be ridiculous, if that is the case blue is my favorite color and I am in danger of not being able to use it. More importantly, there are only so many designs and colors available, so companies need to be smart in design and strategy implimentation of their products and services.
T-Mobile is using a "first responder" in this situation. It is not because 10,000 consumers have complained. As an example: The Blockbuster blue is close to the Bestbuy blue....oh, and they both begin with "B".
As we say when we are watching football-"just let the guys play refs".
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"Do not try. Do or Do Not. There is no try"Yoda, Empire Strikes Back
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