
04-03-2002, 06:27 PM
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Neophyte
Join Date: Apr 2002
Posts: 2
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First Yahoo...now Handango?
Hi gang,
Thanks for the feedback. We hate spam too, so we thought we'd explain what was going on!
Handango has a STAR Program, which is essentially a promotion vehicle for our developer partners. We build a nice-looking email newsletter, the partner sends it to their "opt-in" subscribers, and Handango manages the transaction and fulfillment. Sometimes, a few partners with complementary products will join forces in one newsletter. Then, all of the participating developers send that combined newsletter to their collective "opt-in" lists.
By offloading some of the administration around this to Handango, developers can grow sales and promote upgrades/new releases to their existing customers pretty cost-effectively. As a customer, if you don't want to receive e-mailings, you just opt out of the ISV's lists. Developers participating in the STAR Program with us are currently on the honor system to keep good email lists and follow best practices in their marketing.
Hopefully this makes sense. Handango just does the publisher part of this service -- creating the marketing piece, getting the developers to commit their lists, and taking care of the customer purchase.
Let us know if you have question on this and feel free to contact me directly...
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