[Mike Temporale]

http://www.adverblog.com/archives/001687.htm

"Big brands are launching this summer mobile marketing campaigns in the US. Bringing with them the experience of similar initiatives run in Europe in the last few years, companies like Coca-Cola, McDonald's and Heineken have started using mobile elements to target the American market. AdAge reports consumers packaged-goods brands like Nesquik and Starburst are particularly active, opting for low risk on-pack promotions. Coca-Cola instead is exploring the rich and fascinating world of mobile games."

I'm a little unsure if this is a good idea or not. I don't mind seeing the odd advertisement, but I don't want to be billed for the SMS ad message sent from a company. Have any of you seen one of these mobile marketing campaigns? I would be interested to know how in-your-face they are?

[Mike Temporale]

http://www.adverblog.com/archives/001687.htm

"Big brands are launching this summer mobile marketing campaigns in the US. Bringing with them the experience of similar initiatives run in Europe in the last few years, companies like Coca-Cola, McDonald's and Heineken have started using mobile elements to target the American market. AdAge reports consumers packaged-goods brands like Nesquik and Starburst are particularly active, opting for low risk on-pack promotions. Coca-Cola instead is exploring the rich and fascinating world of mobile games."

I'm a little unsure if this is a good idea or not. I don't mind seeing the odd advertisement, but I don't want to be billed for the SMS ad message sent from a company. Have any of you seen one of these mobile marketing campaigns? I would be interested to know how in-your-face they are?

[gai-jin]

The starburst campaign I think they're referring to is on the wrappers of candy. Open your candy, text the code inside to JUICY, and it tells you if you've won a prize. Not intrusive at all.