[Jason Dunn]

http://www.wired.com/news/culture/0,1284,52380,00.html

Finally! A corporation has clued into the fact that direct and open communication with their customers, with a Blog as the conduits, can let them do things few other mediums can. I'm surprised it was Macromedia, but good on 'em for taking the step.

"This year, Macromedia -- the company that makes Flash and Shockwave -- has posted a $305 million quarterly loss, laid off 110 people and lost a $2.8 million copyright infringement suit to Adobe.
But for all the company's apparent troubles, in the last week there's been a lot of good feeling directed toward the firm, with people saying that Macromedia is one of the few companies to appreciate the new topography of the Web. That's because Macromedia is blogging. Not only has the company started to tailor its software to the needs of people who run their own weblogs, but it's also dived headlong into the much-hyped "blogosphere" itself, setting up its own weblogs as a way to nurture ties with its customers."

[Jason Dunn]

http://www.wired.com/news/culture/0,1284,52380,00.html

Finally! A corporation has clued into the fact that direct and open communication with their customers, with a Blog as the conduits, can let them do things few other mediums can. I'm surprised it was Macromedia, but good on 'em for taking the step.

"This year, Macromedia -- the company that makes Flash and Shockwave -- has posted a $305 million quarterly loss, laid off 110 people and lost a $2.8 million copyright infringement suit to Adobe.
But for all the company's apparent troubles, in the last week there's been a lot of good feeling directed toward the firm, with people saying that Macromedia is one of the few companies to appreciate the new topography of the Web. That's because Macromedia is blogging. Not only has the company started to tailor its software to the needs of people who run their own weblogs, but it's also dived headlong into the much-hyped "blogosphere" itself, setting up its own weblogs as a way to nurture ties with its customers."