
02-23-2002, 07:57 AM
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Ponderer
Join Date: Feb 2002
Posts: 86
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Quote:
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Originally Posted by Mike Wagstaff
What I want to know is this: how exactly does this mythical "corporate" market differ from the equally mythical "consumer" market?
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You are partially right. But market segmentation always exists. The way to play the game is to create the right mix of products to target different segments. In order to define those mythical segments, companies must perform market research. But you don't have to be a rocket scientist to tell that it is more likely that corporate employees that will be given PPC will need to run corporate apps, sync with the corporate servers. They will need VPN, terminal service, Word and PowerPoint, etc…The design of the case will be utilitarian and boring, as current PPC makers are so famous for.
Now, take a GenX or GenY dude (or babyboomer) who buys a PPC for his own use. It's not a stretch to assume that the person will require some PIM and other apps, maybe Word and Excel, or maybe a viewer will suffice. But for sure that person will want to use this as MP3 and movie machine, view photos, and play really hot games. It will also have to look sexy and slick to impress. Sony is the one company that have come close to creating a consumer PDA, but with the "wrong" platform of course. I would also add that this type of corporate/consumer segmentation has occurred with PC's too. Compare the corporate PCs to the ones targeted at home users.
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