[Mike Temporale]

http://news.com.com/A+cell+phone%2C+a+movie+lobby+and+a+message/2100-1039_3-5792429.html?tag=nefd.top

"This summer, moviegoers walking through theater lobbies in three cities might have felt a sudden vibration in their cell phones, the work of a nearby Bluetooth promotional kiosk. Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ring tones and pictures through kiosks in three Loews theaters, in New York, Los Angeles and San Francisco. The promotional material can be picked up by anyone with a cell phone equipped to handle Bluetooth, a form of short-range wireless transmission."

Now this is a great idea. I would be interested in being able to grab movie trailers as I pass by the lobby of my local theater. I wonder how long it will be before we see other places start to do something similar, like offering coupons at your local grocery store, or gas station?

[Mike Temporale]

http://news.com.com/A+cell+phone%2C+a+movie+lobby+and+a+message/2100-1039_3-5792429.html?tag=nefd.top

"This summer, moviegoers walking through theater lobbies in three cities might have felt a sudden vibration in their cell phones, the work of a nearby Bluetooth promotional kiosk. Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ring tones and pictures through kiosks in three Loews theaters, in New York, Los Angeles and San Francisco. The promotional material can be picked up by anyone with a cell phone equipped to handle Bluetooth, a form of short-range wireless transmission."

Now this is a great idea. I would be interested in being able to grab movie trailers as I pass by the lobby of my local theater. I wonder how long it will be before we see other places start to do something similar, like offering coupons at your local grocery store, or gas station?