
03-27-2007, 12:20 PM
|
|
Editor Emeritus
Join Date: Aug 2006
Posts: 5,074
|
|
Quote:
|
Originally Posted by Swampthing
If you want to retreive information form the code on the product from the mobile web you will need Neomedia's techology. Being able to link to have a direct link to the web for content.
|
You can do that with the UPC codes too. Just have a server on the Net that stores the product links. Why embed it in the glyph or smart code or RFID on the product?
Quote:
|
Originally Posted by Swampthing
This is a brand manufactures dream. They can have direct connection to their consumers in one click. By clicking on the UPC, 1D, 2D, RFID (which most products have), slogan, trademark, logo, keyword, etc, and turn on information.
|
I am sure it is. That was what CueCat's dream was too. Personally I am okay with being able to go to the product page, but if I am not able to access neutral reviews, opinion and ratings then the system won't work for me. Not only that the system must be flexible to adapt to my needs. Qode looks like more of a marketing tool (like CueCat), but think of AURA as an enabler, a platform of sorts to build bigger, better and more flexible things. It is not proprietary.
I don't want to sound like a fanatic AURA supporter. It's just that I like it when I see technology trying to solve problems with existing infrastructure. In this case it is the barcodes which are everywhere. AURA is not perfect because of the lens requirement. But at least the requirement is not to replace the existing barcodes.
I am predicting that barcodes will most likely get replaced or supplemented with RFID tags sooner than the smart codes and glyphs are adopted. And smart phones would have RFID scanner built-in as well.
|
| |
|
|
|