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Instead of selling straight to consumers, these companies are trying to license their JVM's directly to carriers
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I agree with you. There're two things Sun or other companies could do:
1.Selling to consumers.
Who's willing to pay for JVM? It's like asking consumers who uses PC to pay for Flash plug-in so they can view the Flash content. It's not going to work.
2. Licensing JVM directly to carriers.
If .net CF provides the same thing as Java, why will carriers pay for JVM license? Maybe Java has the "first-mover advantage" over .net CF since there're already lots of Java applications like games created by Java.
But if .net CF could provide much better performance than Java, I think
sooner or later, Java on mobile phones might loose its market.
Esspecially when MS smartphones gains more market share in the future.
Another thing is Sun, as a company, has huge problem now. They are losing their server or business market real fast. So what will happen to Java on mobile phones in the future when Sun was bought by other companies? :roll: