I have always looked thru the mag on the newstands, and over the years I've bought several that had something specific I was interested in, but the truth is it just takes too long to get this kind of a magazine out to the public. Their most interesting headlines were usually 3-6 month out of date.
I was never able to use one of their comparisons or buying guides, 'cause I'd already made my decisions, bought the phone/software and moved on. Also, their level of analysis was so far below what's available on line here, at MoDaCo, Howard Forums etc. So little by little, for me the mag changed from an anticipated tombe of advice, to something of a joke. Sad but true.
Frankly, I'm not sure if there is a large enough market for such tech-laden publications. Most people are not like 'us'. They aren't interested in the technology, they just want a good, useful and cool phone!
Their leap to the iPhone is very interesting, as it shows two things: that this is where most of the new 'smartphone' customers will come from for the next few years, and that most of them will not be tech-oriented cognicenti, so they will need help and advice.
Is their new focus viable in the long run? I have my doubts. I wonder why most of their target market would buy a magazine when they are paying over $100/month to have the internet in their hands! Given how tightly constrained the iPhone is and the slow pace of device evolution (it's only 1 phone from one manufacturer after all!) - how much is there to say about it? What will the big stories be? "To buy or not to buy!" "8G or 16G!" "How to get your Company's Tech Support to make your email work!"
No, the only thing to talk about will be "How to get started", followed by "What's in the i Phone App store?", and really, who still thinks the best place to get that advice is in a magazine! More importantly, if you are thinking about shelling out for an i Phone, are you likely to be the kind of person who thinks the best place to get that advice is in a magazine?
I'll bet that people thinking about an iPhone will get an issue or two off the stands, then once they're set up and working, will have no futher reason to bother with it.
Phones, smart or not, are only going to be popular with the masses if they are SIMPLE TO USE! (Which is after all the whole shtick for the i Phone!) Combine that with the fact that they actually give you good access to the Internet anywhere, and there will be no market for paper magazines like this anymore.