
10-03-2008, 03:30 PM
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Pupil
Join Date: Aug 2004
Posts: 23
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The reason (or one of the reasons) that MS has not pushed this through before is that they hope that consumers purchase both a Windows mobile device and a Zune. I have used my Windows Mobile devices as my only media player for over 5 years. I did purchase the 2nd gen 80 GB zune 9 months ago at target and tried it out. I ended up returning it because I didn't want to carry an extra device and I actually enjoyed the media experience better with Pocket Player for audio and The Core Player for video.
That said, I think this is a good move and I think the only way for MS to move up on Apple in the portable media department (not to mention gaining market share in the phone market) is to make moves like this that give the consumer greater choice, flexibility, and value. Too often companies try to leverage current customers to purchase more, rather than give added value to what they have already purchased. You can more easily afford the former when you are dominate, but need to pursue the latter to significantly grow your market share.
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