[Damion Chaplin]

Frankly, I wasn't really interested in how entertaining the commercial was. To me those 'Mac Guy' commercials are not entertaining - they're propaganda bordering on misinformation and they make me hot-under-the-collar when I see them. At least there was none of that here.

I just found it nice that MS was at last making a 'personable' commercial. It doesn't really matter whether they touted their products or made a recognizable point. What matters is that people hear the Microsoft name and equate it with something less evil than the devil. And what could be farther from the devil than Jerry Seinfeld?

After all these years of the Mac Guy commercials, I was beginning to wonder whether MS was going to stand by while Apple dirts them. MS's silence was pretty much the same as them saying "Yeah, that Mac Guy's right." Now that they're no longer silent (and didn't even mention Apple or their ad campaign) people will maybe begin to think that that Mac Guy is talking out his anus (which he is).

[Damion Chaplin]

Frankly, I wasn't really interested in how entertaining the commercial was. To me those 'Mac Guy' commercials are not entertaining - they're propaganda bordering on misinformation and they make me hot-under-the-collar when I see them. At least there was none of that here.

I just found it nice that MS was at last making a 'personable' commercial. It doesn't really matter whether they touted their products or made a recognizable point. What matters is that people hear the Microsoft name and equate it with something less evil than the devil. And what could be farther from the devil than Jerry Seinfeld?

After all these years of the Mac Guy commercials, I was beginning to wonder whether MS was going to stand by while Apple dirts them. MS's silence was pretty much the same as them saying "Yeah, that Mac Guy's right." Now that they're no longer silent (and didn't even mention Apple or their ad campaign) people will maybe begin to think that that Mac Guy is talking out his anus (which he is).

[virain]

There's second commercial of the series on TV. Bill and Jerry "connect to real people" and steal leather giraffe. Very funny! Have you seen it yet?

[Janak Parekh]

Originally Posted by virain

There's second commercial of the series on TV. Bill and Jerry "connect to real people" and steal leather giraffe. Very funny! Have you seen it yet?

It's definitely more entertaining than the first, but I'm even more confused now. Doesn't Bill come across as totally disconnected? It's pretty clear now that Microsoft is trying to humanize their image, but... I'm not convinced this is the way to do it.

(Plus, the "ad" is 4:30 long. That's not a ad, that's a mini-movie. Does someone have a link to an ad-length version?)

--janak

[Jason Dunn]

Originally Posted by Torque

How bout starting the ad off with Seinfeld walking in on Bill G playing a game...hooked up to FOUR flat panel monitors...I'm running two ATI 4870 video cards in Crossfire mode...

If they wanted to appeal to geeks who already know everything about Windows Vista, then yeah, that would be cool. But that's not who they're going after...

[Jason Dunn]

Originally Posted by Janak Parekh

(Plus, the "ad" is 4:30 long. That's not a ad, that's a mini-movie. Does someone have a link to an ad-length version?)

http://www.microsoft.com/presspass/windows/

The shorter versions are up there.

[Janak Parekh]

Originally Posted by Jason Dunn

http://www.microsoft.com/presspass/windows/

The shorter versions are up there.

They're still not ad-length, are they? Or does Microsoft plan to air both 1:30 segments?

--janak

[Jason Dunn]

Originally Posted by Janak Parekh

They're still not ad-length, are they? Or does Microsoft plan to air both 1:30 segments?

I'm not an advertising expert, but I suspect they'd air one 90 second spot early in the TV show, then the second 90 second spot later in the show. 90 seconds is a long ad, yes, but it's do-able. "Ad length" is whatever you're willing to pay for. And even Tivo users skipping ads might go back and watch the ad because it's unusual to see an ad still running after you've pressed skip twice.