[Jeff Campbell]

http://appadvice.com/appnn/2009/11/...its-iphone-app/

"With more and more companies launching iPhone apps in parallel to their printed or TV campaigns it looks like the App Store definitely entered marketers' tool kits."

And it has paid off for Pizza Hut, generating over a million dollars in sales since it debuted three months ago in the iTunes store. I'm sure they could have just as easily dialed up Pizza Hut but why not use the app, I have it and while it is fairly simple, it gets the job done. Wonder if Domino's is next? 

 

[Jeff Campbell]

http://appadvice.com/appnn/2009/11/...its-iphone-app/

"With more and more companies launching iPhone apps in parallel to their printed or TV campaigns it looks like the App Store definitely entered marketers' tool kits."

And it has paid off for Pizza Hut, generating over a million dollars in sales since it debuted three months ago in the iTunes store. I'm sure they could have just as easily dialed up Pizza Hut but why not use the app, I have it and while it is fairly simple, it gets the job done. Wonder if Domino's is next? 

 

[doogald]

Now all that they need is good pizza!

[Jeff Campbell]

Got that right! Too bad for me that in this area if I want pizza I have to choose between this and Dominos.... Portland has some great smaller pizza joints but too far to go for me when at work...