[Jeff Campbell]

http://www.appletell.com/apple/comm...-things-coming/

"It's no secret that Apple has been known for their secrecy. Even when the iPhone, one of their biggest products today, was first announced, it came as a major surprise to people worldwide. However, in a random act of openness, Apple's iTunes Trailers team has created a Twitter account for themselves."

When this was posted, itunestrailers had just over 5,000 followers and now they are approaching 7,500. They certainly aren't the first company to post on twitter to provide help and a sounding board for feedback, but is rather public way for Apple to do it. They aren't exactly known as an "open" company. I've read through some of the tweets and whoever is posting to the account appears helpful. If you want to keep updated on the latest additions to iTunes, or just throw down a comment or ask a questions, this seems like a good way to connect.

[Jeff Campbell]

http://www.appletell.com/apple/comm...-things-coming/

"It's no secret that Apple has been known for their secrecy. Even when the iPhone, one of their biggest products today, was first announced, it came as a major surprise to people worldwide. However, in a random act of openness, Apple's iTunes Trailers team has created a Twitter account for themselves."

When this was posted, itunestrailers had just over 5,000 followers and now they are approaching 7,500. They certainly aren't the first company to post on twitter to provide help and a sounding board for feedback, but is rather public way for Apple to do it. They aren't exactly known as an "open" company. I've read through some of the tweets and whoever is posting to the account appears helpful. If you want to keep updated on the latest additions to iTunes, or just throw down a comment or ask a questions, this seems like a good way to connect.

[doogald]

I followed it for about a day but I didn't really seem to understand what I was getting out of it - their replies to people's questions? I was expecting announcements of new trailers, but I didn't see one. I've got better time wasters than that.

[Jeff Campbell]

I saw variety of posts, mainly trailers for movies though, at least during the time I followed. I also saw a couple replies referring to another site for help with itunes, but it was mainly trailers.