"As a mobile device, the iPhone crosses several different user groups. From business users to media junkies, a wide range of people use the iPhone in a variety of different ways. The App Store is fueling this variation even further on account of the huge array of different applications available. A few pieces of research have been conducted that give an interesting glimpse into the profile of iPhone users, and the main activities they choose to perform with their device. This post will summarize a few different results and draw some interesting comparisons between the uses of an iPhone compared to other mobile phones."
Interesting stuff, and I'd say I fit into a lot of the demos here. Among some of my favorite informational tidbits:
93 percent of iPhone owners have added an application versus only 66 percent of Smartphone owners;
Email is the most commonly used feature — 70 percent of users check email on the iPhone at least once a day;
60 percent of users browse the internet at least once per day;
Three quarters of users do more web surfing on the iPhone than on their previous device.
I find the first one particularly interesting because, working in an office where everyone has a BlackBerry of some kind, most of them have no idea you can actually add applications to it. The rest of the stuff is all equally interesting, and I'd say I fit into a lot of those categories. Anything jump out at you guys?
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Current Apple Stuff: 24" iMac, iPhone 4, AppleTV (original), 4gb Shuffle, 64gb iPad 2.
My previous handheld was the Motorola Q. I had a few 3rd party apps, and could do email and (very clunky) web surfing, but the iPhone has completely and irreversibly changed the way I use, and what I expect from, a mobile device.
A good 75% of my personal email is now handled on my iPhone. I have more apps than I know what to do with (and some I find indispensable to my daily life), and going to the web now is so easy, where before it was a hassle (on the MotoQ). Probably the one feature I use the least is actually making and receiving phone calls.
A good 75% of my personal email is now handled on my iPhone. I have more apps than I know what to do with (and some I find indispensable to my daily life), and going to the web now is so easy, where before it was a hassle (on the MotoQ). Probably the one feature I use the least is actually making and receiving phone calls.
Oddly enough, my wife never checks her e-mail on her computer anymore. I think that speaks volumes for the usefulness of the e-mail client. It's not perfect but it is an ample replacement for most people's desktop e-mail client usage.
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Current Apple Stuff: 24" iMac, iPhone 4, AppleTV (original), 4gb Shuffle, 64gb iPad 2.
I'm in the same boat too coming from Windows Mobile, I had a few apps installed, and would sometimes use it to check email, but with the iPhone I have a ton of apps installed and read/reply to email more than once per day on it. The web is actually browsable on the iPhone, and there are quite a few pages optimized just for the iPhone, like the ESPN mobile page which has real-time scores and a diagram of the plays, it even auto-updates, it's really slick!
I'm in the same boat too coming from Windows Mobile, I had a few apps installed, and would sometimes use it to check email, but with the iPhone I have a ton of apps installed and read/reply to email more than once per day on it. The web is actually browsable on the iPhone, and there are quite a few pages optimized just for the iPhone, like the ESPN mobile page which has real-time scores and a diagram of the plays, it even auto-updates, it's really slick!
If you like that, you really need to try Sportacular (I reviewed it early on in the life of this site and it's featured in the Featured Articles at the top on the front page). That app rocks my world in so many ways.
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Current Apple Stuff: 24" iMac, iPhone 4, AppleTV (original), 4gb Shuffle, 64gb iPad 2.
Interesting stuff, and I'd say I fit into a lot of the demos here. Among some of my favorite informational tidbits:
93 percent of iPhone owners have added an application versus only 66 percent of Smartphone owners;
Email is the most commonly used feature — 70 percent of users check email on the iPhone at least once a day;
60 percent of users browse the internet at least once per day;
Three quarters of users do more web surfing on the iPhone than on their previous device.
I fit into those categories, too -- and I use a Windows Mobile Motorola Q9m.
I've got lots of applications (SlingPlayer, eWallet, Gentimer, Skyfire, Garmin GPS, Google Maps, Microsoft Live Search, Resco Explorer, ListPro, Newsbreak and more) installed, check my E-mail every 30 minutes or so (although I generally wait to reply until I'm on my PC), browse the Web from the E-mail client fairly regularly (much more now that I'm using a Celio Redfly) and my previous device was a non-connected iPAQ (with WiFi), so I didn't browse the Web that much. (Technically, my previous device before the Q9m was an original Q, but I don't really count that.)
I fit into those categories, too -- and I use a Windows Mobile Motorola Q9m.
Well, they didn't say 100%, so surely there are going to be others out there, but I think what the survey says is very true; most smartphone owners don't really take advantage of the "smart" part other than an occasional calendar entry or maybe syncing contacts.
I work in the business. If you can believe it, we have people that buy BlackBerry handhelds without BlackBerry plans because they just want the phone. I think they're weird, but so be it. I'm sure they aren't the only ones who buy high end technology and use it in a low-end way.
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Current Apple Stuff: 24" iMac, iPhone 4, AppleTV (original), 4gb Shuffle, 64gb iPad 2.
You're Being Profiled: iPhone Users in Numbers
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