"I made an iPhone costume last year which I thought was pretty sweet (basically a sandwich board type thing with giant glossy icons printed out), but apparently it sucked and I looked like a dork, because these guys went all out and really made a kick-ass iPhone costume to die for... and yet they too look like dorks."
They do look like dorks but it isn't because of the costumes. One flaw I see is the apparent inability to actually drink a beverage while wearing the costume, unless you have really long arms.