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Old 10-20-2009, 04:00 PM
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Default Apple's Q4 2009 Results

http://arstechnica.com/apple/news/2...tm_campaign=rss

"Apple's fiscal results are out and they are, as expected, quite good. The company reported profits of $9.87 billion compared to $7.9 billion in the year ago quarter."

Apple also sold 3.05 million Macs which was a 17% increase from last year. On the iPod front, down 8% at 10.2 million sold while the iPhone sales hit 7.4 million, which was a 7% increase from the same time last year. Pretty hefty profit especially in these economic times, and Steve Jobs said they had a "great lineup" for the holidays and some "new products in the pipeline for 2010." Hmmm, let the rumors begin! More info can be found on the Apple investor site, or from their press release.

 
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Old 10-20-2009, 09:32 PM
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Join Date: May 2003
Posts: 751

iPods were down, but iPod Touch revenue doubled year over year. Just as that market is saturated, Apple figured out a way to keep their advantage.

Truly unreal results. I recall reading all sorts of people guessing that, without a Netbook, Apple would struggle in a down economy this year, losing PC market share, etc. That sounds so logical, but it turned out that they were smart not to dive down to compete in a low-margin market, thriving instead when everybody else's non-Netbooks struggle.

Ok, that said, I wonder what's going to happen this quarter, with the release of Win 7. How many people will pull the trigger on new Windows computers now that 7 is here? It'll be interesting to see where things go.
 
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