Money In Merchandising To Wireless Users

[Jon Westfall]

http://www.webitpr.com/release_deta...?ReleaseID=4384

"Seattle, WASHINGTON, August 23, 2006 - Volantis, the world’s leading supplier of Intelligent Content Adaptation™ solutions for the Mobile Information Age, today announced the next-generation of its Mobile Content Storefront™ for customers. Storefront 2.0 is a turn-key solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for more than 3,000 2G, 2.5G and 3G mobile devices covering GSM, GPRS, UMTS/WCDMA and CDMA2000 wireless standards. The enhanced application follows the successful initial launch of Storefront in January 2006. To date, customers, including wireless carriers and content providers, have purchased Storefront in order to quickly launch, promote and sell a wide range of content, featuring wallpapers, ringtones, audio and video files, games, MMS, and interactive content such as quizzes, polls, and competitions."

The above relates to the new release of Volantis' Storefront, an application designed to streamline sales of what I consider "fluff" to consumers. Ringtones, games, etc... that some people seem obsessed with. But obviously with product releases and applications designed to make fluff-selling easy, fluff-selling must be profitable. The question is - for Pocket PC & Smartphone Users - do ringtones, games, quizzes, etc... even appeal to you?

[Jon Westfall]

http://www.webitpr.com/release_deta...?ReleaseID=4384

"Seattle, WASHINGTON, August 23, 2006 - Volantis, the world’s leading supplier of Intelligent Content Adaptation™ solutions for the Mobile Information Age, today announced the next-generation of its Mobile Content Storefront™ for customers. Storefront 2.0 is a turn-key solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for more than 3,000 2G, 2.5G and 3G mobile devices covering GSM, GPRS, UMTS/WCDMA and CDMA2000 wireless standards. The enhanced application follows the successful initial launch of Storefront in January 2006. To date, customers, including wireless carriers and content providers, have purchased Storefront in order to quickly launch, promote and sell a wide range of content, featuring wallpapers, ringtones, audio and video files, games, MMS, and interactive content such as quizzes, polls, and competitions."

The above relates to the new release of Volantis' Storefront, an application designed to streamline sales of what I consider "fluff" to consumers. Ringtones, games, etc... that some people seem obsessed with. But obviously with product releases and applications designed to make fluff-selling easy, fluff-selling must be profitable. The question is - for Pocket PC & Smartphone Users - do ringtones, games, quizzes, etc... even appeal to you?

[SteveHoward999]

Couldn't care less. But then I left my teenage years behind a loooong time ago...

[Nurhisham Hussein]

I'm with Steve...and for much the same reason.

[mbranscum]

I actually would buy a ringtone now and then if they actually sold real 'ringers.'

[klanum]

Now if you open up to the questions as to all accessories, the answer for me is a big YES! I would bet that when you count other accessories like cases, charges, cradles, software purchases; we then aren't much better than those ringtone junkies.

[Brad Adrian]

In all fairness, though, I can understand -- a bit -- where this is coming from. The market for ringtones and "fluff" in Europe, where mobile phone use got its momentum, is still worth hundreds of millions of dollars annually. Of course, when you divide that by the gazillions of vendors trying to reach that market, it comes to about $0.73 per vendor.

[WorksForTurkeys]

just one more marketing device I won't notice as it appears, nor as it fades away.