"SCOTTEVEST, INC. (SeV), the industry leader in functional fashion, released a web commercial parody of Apple’s iPod commercial. Apple’s commercial shows a dancer in silhouette with the iPod’s signature white wires flying around. SeV’s parody humorously portrays the inherent danger of dancing with wires dangling. The dancer gets tangled in the wires and trips. He then dons SeV’s patented Technology Enabled Clothing® (TEC), which manages the wires through hidden conduits, and then dances with increased energy as the beat of the music intensifies. The commercial ends with an endorsement from a surprising source, Steve Wozniak, Co-Founder of Apple and SeV customer."
This gave me a good chuckle - worth the look. :lol:
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We have gotten great responses to the piece, and have been assured by our lawyers that this is well within the exception for parody and fair use. I also believe it benefits Apple, and they won't mind.