10-22-2009, 05:57 PM
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Thinker
Join Date: Aug 2006
Posts: 431
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Thanks for the link Jason. I didn't learn much new about 7 from the launch, but I like the fact that Microsoft has stumbled onto an advertising star in Kylie. Using her briefly in this event was a nice touch and the fact that she does not appear in the first block of new TV commercials I've seen indicates that they realize they need to be careful not to over use her. The new ads are also on this Press Pass page with your live event link. Check them out. These are also well done. The whole "Windows 7 was my idea" thing is a good memorable line and is people oriented rather than thematic like previous Windows launches.
It is nice to see Microsoft actually have a sustained period of witty and original marketing...and an actual spokesperson like Kylie. This is all very new territory for Microsoft. So far, so good.
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Watch the Windows 7 Launch Live
Linear Mode
