
08-31-2004, 07:11 PM
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Mystic
Join Date: Nov 2006
Posts: 1,887
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Apple's quoted numbers are based on dollar share not unit share.
Which tends to double their share given that most of their installed base sold are the $300-400 level. not the $150-250 level of their competitors.
Its kinda like Mercedes or BMW reporting sales in dollars and not units sold.
For the purposes of this discussion, the likelihood of success of MSN store, the number that matters is the fraction of customers, not how much money they spend on a player. After all owners of flash-based players buy music online, too.
For the record, the 2003 worldwide *unit* share numbers reported by the ECONOMIST in JULY were:
Apple 21.6%
iRiver 14.1%
Rio 13.9%
RCA 13.7%
Creative 10.1%
Others 26.6%
More recent numbers, including the first half of 04 had Apple up to 29% and most competitors down a point or so each, since they hadn't introduced the new players yet.
The thing to keep an eye on is how much traction MS gets out of the "Plays For Sure" campaign, stressing that it doesn't matter which player you buy, as long as it supports WMA you'll be safe. Coupled with the Apple-Real fracas, there is a real opportunity there for the second tier vendors to grow the WMA market faster than the market as a whole.
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