Originally Posted by randalllewis
Don't overlook the simple answer: The media loves to create and/or embellish potential conflicts between Microsoft and any other tech firm.
Especially Adobe, which has a history of bumping into MS and getting run over. (Scalable Font History 101, anybody?) And, of course, Adobe is generally know as the whiniest company this side of Real Networks...
For now, the most likely outcome is that JPEG XR will rule the consumer space, DNG will rule the professional space and the two will coexist in the pro-sumer arena.
Long term, there actually is a very slight possibility of conflict here in that, as Flash storage and computing power gets cheaper and cheaper, the two formats *could* theoretically come into conflict when the storage penalty for DNG becomes irrelevant and the cost of implementing onboard-processing into a high-grade form of JPEG XR disappears, camera designers might be tempted to simplify their designs by going with one or the other. (We might see prosumer cameras dispensing with RAW formats altogether, in favor of sophisticated onboard processing, or we might see 100GB Flas cards leading to point and shoot cameras that spit out straight RAW files for PC or print service processing.) And, since this kind of overlap usually ends with with the solution that is "good-enough" winning, JPEG XR, the press is probably trying to goad Adobe into some injudicious statements. After all, MS totally side-tracked adobe's plan to rule printing via font-control and now they're pressuring their electronic-document and web-video monopolies, while Adobe has been whining to the Euros to protect said monopolies, so the media can be excussed for assuming there is bad blood brewing between the two.
And they are right; MS and Adobe *are* at war.
So far its just a lukewarm war, but the press would love nothing better than to see it explode, and since MS is under too much governmental oversight to say anything stupid, that leaves Adobe as the target of their baiting... :roll: