[Macguy59]

Originally Posted by randalllewis

The new ads are well done. The whole "Windows 7 was my idea" thing is a good memorable line and is people oriented rather than thematic like previous Windows launch ad campaigns.

I agree. They are effective

[Macguy59]

Originally Posted by randalllewis

The new ads are well done. The whole "Windows 7 was my idea" thing is a good memorable line and is people oriented rather than thematic like previous Windows launch ad campaigns.

I agree. They are effective

[ptyork]

And in this corner...

http://www.viddler.com/explore/engad...deos/758/4.117

...there's a word for that..."pathetic."

[Stinger]

They're showing similar ads with local actors in the UK, though I'm not entirely sure why. The ads are an obvious counter to Apple's "I'm a Mac" commercials but the "I'm a Mac" ads never took off in the UK and aren't shown anymore.

I assume that the ads are being shown globally and in a lot of countries who never got the original Apple adverts. There's going to be a lot of head scratching going on. The ads are too America-centric, in my opinion.

Also, where's my copy of Windows 7? Damn you, Royal Mail.

[Jason Dunn]

Originally Posted by Stinger

They're showing similar ads with local actors in the UK, though I'm not entirely sure why. The ads are an obvious counter to Apple's "I'm a Mac" commercials but the "I'm a Mac" ads never took off in the UK and aren't shown anymore.

That's an interesting statement, because I think the ads stand alone and don't reference or hint at anything in the Apple commercials. In what way do you find them linked to the Apple ads?

Originally Posted by Stinger

The ads are too America-centric, in my opinion.

I'm curious about this as well - why are they too America-centric? Because the style of home shown isn't typical elsewhere in the world? I'm really interested in your opinion on this...

[Janak Parekh]

I've generally thought Microsoft ads have been lame, including the aforementioned Laptop Hunters ones. These aren't so bad; in fact, they're pretty decent. As you mentioned, they're positive, light, fun.

So why can't the Windows Mobile team make ads like this? Instead of their creepy icon ads (well, in my opinion. )

--janak

[Chris Gohlke]

In the first ad, unless you are really paying attention it sounds to me like the girl at the 18 second mark is saying absof&*kinglutely. That is what I and my wife both heard when we saw the ad on TV and were surprised that got through. When I rewatched it here, and really listened for it, she is saying absofreakinglutely, must just be the intonation.

[mrozema]

Originally Posted by Chris Gohlke

In the first ad, unless you are really paying attention it sounds to me like the girl at the 18 second mark is saying absof&*kinglutely. That is what I and my wife both heard when we saw the ad on TV and were surprised that got through. When I rewatched it here, and really listened for it, she is saying absofreakinglutely, must just be the intonation.

Kind of a wierd thing to say in a commercial, eh?