Women More Responsive to Mobile Ads

[Pete Paxton]

http://www.businessweek.com/globalb...0410_632953.htm

"Tesco said a user-base of a portal has a strong segment of female household budget owners with an average age of 36—a demographic it said is particularly valuable for fast-moving consumer goods such as toiletries and cleaning products. According to a survey commissioned by Tesco, more than half (60 per cent) of portal users are female and the same percentage said they visit the portal at least once a month, while 69 per cent claimed they would click on a relevant advert."

Does this surprise you that so many females are clicking on the ads? How do you feel about mobile ads? Do you click on them often? I'm not saying I have never clicked on one but I don't do it often. I already feel that I'm advertised to death but it seems to generate the bucks for the merchants so I only see it increasing. I'd love to hear reasons why women seems to be more responsive than men when it comes to mobile ads.

[Pete Paxton]

http://www.businessweek.com/globalb...0410_632953.htm

"Tesco said a user-base of a portal has a strong segment of female household budget owners with an average age of 36—a demographic it said is particularly valuable for fast-moving consumer goods such as toiletries and cleaning products. According to a survey commissioned by Tesco, more than half (60 per cent) of portal users are female and the same percentage said they visit the portal at least once a month, while 69 per cent claimed they would click on a relevant advert."

Does this surprise you that so many females are clicking on the ads? How do you feel about mobile ads? Do you click on them often? I'm not saying I have never clicked on one but I don't do it often. I already feel that I'm advertised to death but it seems to generate the bucks for the merchants so I only see it increasing. I'd love to hear reasons why women seems to be more responsive than men when it comes to mobile ads.