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View Full Version : Microsoft Conducting Study of iPad Users


Joe Johaneman
07-15-2010, 04:00 PM
<div class='os_post_top_link'><a href='http://9to5mac.com/why_msft_is_finished' target='_blank'>http://9to5mac.com/why_msft_is_finished</a><br /><br /></div><p><em>"Microsoft is seeking iPad owners to take part in an in-depth study as the company plans its own breed of business-focused tablets.Microsoft User Research has launched the study and is now seeking iPad owners willing to take part in the two-hour session at its headquarters in Seattle."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1279145009.usr105505.jpg" style="border: 0;" /></p><p>I guess if you're going to do research on how people use a tablet computer, you'd want to study people using the best tablet currently available. &nbsp;I'm curious what the "Microsoft gratuity item" could be. &nbsp;I'm also wondering what, exactly, Microsoft is looking for? &nbsp;Is it how the user interacts with the device? &nbsp;What apps they use most? &nbsp;How much time they spend it with it? &nbsp;All of the above? &nbsp;Would love to hear your ideas on what exactly Microsoft is looking for. &nbsp;</p><p>&nbsp;</p>

Brad Adrian
07-15-2010, 08:47 PM
While this does kind of pique my interest, too, to be honest, during the next twelve months, I think we'll be hard-pressed to find a PC hardware or software company which WON'T be studying iPad users.
:rolleyes: