Michael Knutson
07-02-2010, 02:00 PM
<div class='os_post_top_link'><a href='http://appadvice.com/appnn/2010/07/apple-unrolls-iads/ ' target='_blank'>http://appadvice.com/appnn/2010/07/apple-unrolls-iads/ </a><br /><br /></div><p><em>“Right on schedule, today Apple is on its way to reinventing mobile advertising by officially launching its iAd advertising program.”</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1278031314.usr17748.jpg" style="border: 1px solid #d2d2bb;" /></p><p>As promised, Apple has started the promotion of iAds, and examples are starting to appear around the web. As a revenue generator for developers, this seems to be a sound concept, but billing advertisers $2 for each click seems like a decimal point was misplaced somewhere. I wonder where this number came from.</p>