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View Full Version : Zune Luv : What's Next For Zune?

David Tucker
06-01-2007, 05:39 AM
<div class='os_post_top_link'><a href='http://www.zuneluv.com/2007/05/28/microsoft-sells-one-million-zunes-whats-next/' target='_blank'>http://www.zuneluv.com/2007/05/28/microsoft-sells-one-million-zunes-whats-next/</a><br /><br /></div><p><em>&quot;Microsoft has sold a million Zunes - or at least the report goes. Now that they've proven they can get another consumer product into the hands of consumers, here's a plan for what they need to do to make the Zune the kind of consumer product people are excited to get into their hands.&quot;</em> <br /><br />Given the poor response to the 1.4 update released today, <a href="http://www.zuneluv.com/2007/05/28/microsoft-sells-one-million-zunes-whats-next/">Zune Luv has some really great ideas</a> for what Microsoft should be aiming for now that there are nearly a million sold Zunes. I will give a hint: it doesn't involve WiFi. You can read the original article to see their ideas but read on here to see what I thought of their ideas.&nbsp; I kept their bullet points and italicized what they said if I felt it was needed to understand my explanation.&nbsp; Read on!<br /></p><br /><strong>Turn On Podcasting ASAP</strong>. I couldn't agree more with Zune Luv here. If only because then people wouldn't have it as something to wave as a flaw. Podcasting is very important to many people. <br /><br /><strong>Extend Podcasting's Feature Set</strong>. <em>You can do stuff that iTunes can't - start doing it. Imagine a world where one Podcaster beams their Podcast to another (or one fan to another) and when they return to the Zune Marketplace, they get a message along the lines of &quot;Would you like to subscribe to the Podcast you were recently beamed?&quot; That would generate more good press and more new subscriptions than anything I can think of right now. Podcasters would love you for it - and I dare say it would sell a few more Zunes.</em> <br /><br />This is really a brilliant idea and while I've never thought of it in regards to Podcasting, I have thought of this being a great feature for subscription users. If you have a shared song that's available via subscription, the Zune should also update that song and add it to your library if you marked it for such. <br /><br /><strong>Embrace the Podcasting Community.</strong> While I like the thinking here, I'm not sure how much room there is for Microsoft to really embrace the community. I think simply supporting podcasting is really more than enough. When Apple embraced them it propelled a fledgling technology. <br /><br /><strong>Give Zune Another Killer Feature</strong>. Zune Luv thinks the killer feature for the Zune is video rentals and I could not agree more. This is something I&rsquo;ve thought about since the day I heard about the Zune. If Microsoft pulled this of I think it would be a paradigm shift for portable media. <br /><br /><strong>Go Viral In Ways That Aren't In The Viral 101 Class At The Local Community College</strong>. While this is also a good idea it&rsquo;s probably the most difficult. The whole idea behind viral is that its community created and propagated. It really should be spontaneous. I think its hard to generate a viral campaign at the corporate level. <br /><br /><strong>Find Some Very Cool Xbox 360 Tie-Ins</strong>. This is another obvious one that simply needs to be exploited. The Zune does work very nicely with the XBox. If it could be used as a game accessory somehow that would really be nice. Using it to play music on my XBox has limited value for me since I have my whole library accessible through my network.. <br /><br /><strong>Get The Story Straight</strong>. <em>Zune went to market at amazing speeds. It's a fascinating little moment in Microsoft's history that I truly believe, one day, the &quot;books&quot; will write about. But, you can't let the time to market be less than the time from market to message. The Windows Media 11 / Urge/ Zune Marketplace / Plays for Sure thing is a mess. Find a way to tell the story better.</em> <br /><br />I really like what Zune Luv started with this. Of course my response when I saw the title was &quot;Two million&quot;. What does everyone else here think that the Zune team should be shooting for going forward?

06-01-2007, 03:02 PM
There's an obvious one (for me at least) - release it in more markets!

I'd love to buy one but I want a UK warranty and I want access to the subscription service. The market outside the US for DAPs is huge, as Apple well knows.

H.264 support would be nice too but I doubt it would be a killer feature for most potential buyers.

Vincent M Ferrari
06-01-2007, 03:07 PM
Minor quibble:

Microsoft hasn't sold one million Zunes yet. They probably will by the end of June, but it hasn't happened yet.

In a posting on Apple 2.0 (http://blogs.business2.com/apple/2007/05/microsofts_zune.html), Philip Elmer-DeWitt gives us an explanation: reports that Microsoft sold a million Zunes comes from a quote that Microsoft Entertainment and Devices Division prez Robbie Bach made in a San Francisco Chronicle interview (http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/28/BUG0LQ1EHF1.DTL&hw=zune&sn=001&sc=1000) yesterday. However, Elmer-DeWitt also listened to the podcast (http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=5&entry_id=16912) of the interview, and noticed a discrepancy. Bach was actually prognosticating, saying that they will have sold a million Zunes by the time they finish their fiscal year in June.

Source: PC WORLD (http://blogs.pcworld.com/digitalworld/archives/2007/05/microsoft_doesn.html)