Jon Westfall
10-12-2009, 01:30 PM
<div class='os_post_top_link'><a href='http://www.engadget.com/2009/10/06/robbie-bach-sits-down-for-a-roundtable-discussion-engadget-is-t/' target='_blank'>http://www.engadget.com/2009/10/06/...-engadget-is-t/</a><br /><br /></div><p><em>"We're currently at a multi-purpose Microsoft event right now -- an event touring the company's holiday lineup, as well as today's launch of Windows phone devices (AKA, Windows Mobile 6.5). We had a chance to sit down with Robbie Bach, President of Microsoft's Entertainment & Devices Division, and ask him some questions about where the big M is headed with its recent lineup."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/spt/auto/1255350288.usr7.jpg" style="border: 1px solid #d2d2bb;" /></p><p>While the conversation with Robbie Bach had some interesting points on Windows Mobile and Windows Phones in general, in light of the recent Sidekick fiasco, I found the following point slightly ironic:</p><p><em>Peter Rojas asks about the company's acquisition of Danger. Robbie: "There were clear reasons for us to acquire Danger -- I think in time that will pan out. It wasn't another OS, it was services... <strong>the Sidekick isn't our brand, it's T-Mobile's brand."</strong></em></p><p>Oh how I bet many at Microsoft would love to keep repeating that mantra over the next week...</p>