Jeff Campbell
09-30-2009, 07:00 PM
<div class='os_post_top_link'><a href='http://www.businessinsider.com/how-to-get-your-brand-in-an-apple-iphone-commercial-2009-9' target='_blank'>http://www.businessinsider.com/how-...mmercial-2009-9</a><br /><br /></div><p><em>"If you want your branded app to be included in Apple's next iPhone commercial, the first rule is not to ask. The second rule? Make the app really useful to consumers."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1254248573.usr105634.jpg" /></p><p>The Apple commercial exposure can really boost the exposure. One app, <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312101965&mt=8" target="_blank">Epicurious</a>, saw a boost in downloads of 20,000 just after a commercial ran that had featured their application. But when it boils down to it, the people making these adds use the product too, so fill the need and don't make a crappy app, perhaps you will get noticed. I think it is more luck than anything when it comes to being featured in one of the commercials, or perhaps a little of who you know.</p>