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View Full Version : 5th Avenue Apple Store Generates Some Serious Cash


Jeff Campbell
06-03-2009, 06:00 PM
<div class='os_post_top_link'><a href='http://news.cnet.com/8301-13579_3-10254695-37.html?part=rss&tag=feed&subj=News-Apple' target='_blank'>http://news.cnet.com/8301-13579_3-1...subj=News-Apple</a><br /><br /></div><p><em>"Apple's clearly onto something with its 24-hour store plopped down in a tourist hot spot. The New York Post reports that as of sometime last year, Apple was pulling down $440 million a year in sales at its Fifth Avenue Apple Store in New York City. The numbers surfaced in the paper's investigation of empty retail space along Fifth Avenue."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1243992636.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></em></p><p>When you are one of the most photographed <a href="http://forums.thoughtsmedia.com/f380/apples-5th-avenue-store-among-most-photographed-landmarks-93561.html" target="_blank">landmarks</a> in the world, it's no surprise that you will generate the foot traffic and the dollars they bring to the location. But $440 million USD in sales is still an impressive number, even in good economic times. In comparison, according to the New York Post <a href="http://www.nypost.com/seven/06022009/business/space_race_on_fifth_avenue_172089.htm" target="_blank">article</a>, the <a href="http://www.apple.com/retail/soho/" target="_blank">SoHo</a> store brings in about $100 million USD per year and they expect the new <a href="http://www.apple.com/retail/statestreet/" target="_blank">Santa Barbara</a> store to bring in about $20 million USD. Quite a difference in revenue. The total sales figures for the 252 stores in the Apple chain this past quarter were roughly $1.87 Billion USD, a few reasons why they aren't putting a halt on the building of new stores I suppose.&nbsp;</p>

doogald
06-03-2009, 06:23 PM
So, one store does about 1/4 of the annual revenue? Holy effin' crap!

Janak Parekh
06-03-2009, 07:42 PM
If you go inside that store it's obvious why. There are some 10 registers or so, and yet, I've never ever been in there when there wasn't a line. (Admittedly, I haven't tried going at 3am.)

--janak

Vincent Ferrari
06-03-2009, 09:42 PM
If you go inside that store it's obvious why. There are some 10 registers or so, and yet, I've never ever been in there when there wasn't a line. (Admittedly, I haven't tried going at 3am.)

--janak

Latest I've been there: 2:30am and yep, still a line.