Pete Paxton
04-15-2008, 09:00 AM
<div class='os_post_top_link'><a href='http://www.businessweek.com/globalbiz/content/apr2008/gb20080410_632953.htm' target='_blank'>http://www.businessweek.com/globalb...0410_632953.htm</a><br /><br /></div><em>"Tesco said a user-base of a portal has a strong segment of female household budget owners with an average age of 36—a demographic it said is particularly valuable for fast-moving consumer goods such as toiletries and cleaning products. According to a survey commissioned by Tesco, more than half (60 per cent) of portal users are female and the same percentage said they visit the portal at least once a month, while 69 per cent claimed they would click on a relevant advert."</em><br /><br />Does this surprise you that so many females are clicking on the ads? How do you feel about mobile ads? Do you click on them often? I'm not saying I have never clicked on one but I don't do it often. I already feel that I'm advertised to death but it seems to generate the bucks for the merchants so I only see it increasing. I'd love to hear reasons why women seems to be more responsive than men when it comes to mobile ads.