Zune and Cartoon Network Partner for Unique Event

[Aaron Roma]

<div class='os_post_top_link'><a href='http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=59434' target='_blank'>http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=59434</a><br /><br /></div><p><em>&quot;MICROSOFT'S ZUNE AND TURNER BROADCASTING'S Cartoon Network partnered to deliver an edgy, quirky spin on the traditional upfront presentations that networks give to advertisers--instead of showing them the network's content, attendees got to take it home with them on specially branded Zunes. Cartoon Network threw a party at the Chelsea Museum in New York last night at which 500 attendees were left with specially branded Zunes containing preview content of new and returning &quot;Adult Swim&quot; shows that normally would have been shown at the upfront.&quot;</em></p><p><img alt="" src="http://images.thoughtsmedia.com/zt/2007/zune_cartoonnetwork_042707.jpg" /></p><p>What an interesting idea!&nbsp; At a recent party thrown for potential advertisers, Cartoon Network passed out free Zunes loaded with their content, as opposed to playing the shows as a presentation to the collective.&nbsp; Kudos to Cartoon Network for thinking outside the box and utilizing the Zune in such a creative way!</p>

[David Tucker]

Ooo, I like this for several reasons.

1) MS & CN working together? I can see the video content is going to be here soon.

2) The CN audience seems exactly like the market MS is after. I see a lot of synergy with these two working together.

3) I watch a lot of video on my Zune. The BEST thing to watch on these small screens is cartoons. I'd say 90% of my content is anime & other animated shows (Like Star Trek : The Animated Series). Animation doesn't lose as much when you format it for a tiny screen.

I'll have to try my Star Wars movies on my Zune before I make a final decision there ;)

[David Tucker]

BTW, anyone else dig a CN branded Zune? :D