Zune Goal: 1 Million by June '07

[Aaron Roma]

<div class='os_post_top_link'><a href='http://news.bbc.co.uk/1/hi/technology/6217222.stm' target='_blank'>http://news.bbc.co.uk/1/hi/technology/6217222.stm</a><br /><br /></div><p><em>&quot;Microsoft expects to sell more than one million Zune music players by the end of June 2007.&quot;</em> </p><p>&nbsp;</p><p>Apparently Microsoft's initial goal for the Zune is to sell at least one million units by June next year.&nbsp; What do you think about this number?&nbsp; Is one million units too small a goal at this stage in the game, or is the Zune team smart by not setting too high a mark?&nbsp; Obviously this isn't even close to iPod's numbers, but it doesn't need to be.&nbsp; Will one million units sold by June be a success for Zune?</p>

[jdmountford]

1 Mill doesn't seem very ambitious, but does seem very doable in a 7 month tiime frame. I personally would love to see MS do it.

[Macguy59]

They better pickup the pace to acheive that rather low water mark. Units shipped or sold at retail?

[ucfgrad93]

Personally, I think Microsoft is lowballing the number so when it over sells it they can trumpet how great its doing.

[Aaron Roma]

Much better to say you've hit (or passed) your goal then to say you've came up short.

[tmL]

I really hope they sell AT LEAST 1 million units. Seems like a very small number though.