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View Full Version : Sony Hints at iPod/Zune-like Strategy


Damion Chaplin
12-07-2006, 12:30 AM
<div class='os_post_top_link'><a href='http://blog.wired.com/music/2006/12/sony_hints_at_z.html' target='_blank'>http://blog.wired.com/music/2006/12/sony_hints_at_z.html</a><br /><br /></div><p><em>&quot;Next holiday season could see a new approach from Sony in the MP3 player space -- one that could resemble Apple's iTunes/iPod combo or Microsoft's similarly-unified Zune approach. Glasgow said that Sony &quot;still ha[s]n't come back to the [digital audio] market hard,&quot; but that &quot;we [CE manufacturers] all want to use this approach,&quot; and also &quot;you'll find us doing something in that direction&quot; in the future. Glasgow also had some choice words for DRM that indicate a break from Sony's previous stance. He said, &quot;DRMs are going to become less important&quot; as time goes on, although he also called implementing multiple DRM schemes on the same device &quot;a nightmare.&quot; Although he said it was too early for him to reveal details about a Sony device/store play along the lines of the iPod or the Zune, he hinted that Sony is considering releasing something similar.&quot;</em></p><p>Wait a second here. DRM will become less important in the future? This came from Sony? I'm shocked and that's no sarcasm. As for a Sony-branded music marketplace? If it only works with Sony products, it'll be about a year too late. They had their chance with Sony Connect and it stank. I can't imagine that Sony will have anything new to bring to the field this time next year. They'll have to compete not only with ITMS, but with the Zune Marketplace as well...</p>

Sage
12-07-2006, 11:00 AM
It's a shame that Sony's software (and DRM technology) is so utterly poor. Sony have made some great mp3 players - with fantastic sound quality, great battery life and nice industrial design. They even had gapless playback years before Apple.

Without decent software, even the best hardware isn't worth owning.

rob
12-08-2006, 01:35 AM
I think Sony could create a killer device if they'd give up drm. Creative has done great with their Zen series. I've wanted a vision for some time.

rob

jdmountford
12-12-2006, 02:42 AM
Zune could certainly be a competitor in this field. Sony is a great pioneer. Problem is they are terrible at making things stick. I could see though Sony PSP and Sony Ericson phones really benifiting from such a plan.