Alloy Total Product Design Interview

[Jason Dunn]

<a href="http://www.pdapro.co.uk/insideout.htm">http://www.pdapro.co.uk/insideout.htm</a><br /><br />This excellent interview is a must-read - it's cool to read about the thought that goes into the industrial design of Pocket PCs. Check it out!<br /><br />"Welcome to Inside Out. This is where PDA Pro gets people heavily involved inside the industry to answer a series of questions, to bring what's happening on the inside to the outside. Here we talk to Gus Desbarats of independent design company Alloy Total Product Design. Alloy is an independent, employee-owned consultancy that specialises in providing product innovation and intelligent design services to clients in the telecommunication and IT industries in Europe, North America and Asia. With proven expertise in mobile handset and PDA design, Alloy employs a unique approach to integrating the requirements of brand marketing with the process of technological innovation."